Should
Tobacco Advertisement Be Banned?
Throughout the years, the idea has been pushed around concerning
banning the advertisement of alcohol and tobacco. In the last few years, the
focus has been on tobacco advertising. The statistics on the death rates caused
by tobacco is the main reason for this debate. “More deaths are caused each
year by tobacco use than by all deaths from human immunodeficiency virus (HIV),
illegal drug use, alcohol use, motor vehicle injuries, suicides, and murders combined”(McGinnis
5). Tobacco use causes “443,000 deaths
annually (including deaths from secondhand smoke)” (Centers 2). The grim results
of these statistics appear to be excellent cause for banning tobacco
advertisement. There are many people who believe that it is, and they are doing
all they can to bring it to pass.
I have never smoked, and I never will smoke. I think that
being subjected to secondhand smoke it gross and inconsiderate. But, my
dislike, or anyone else’s dislike for smoking, is not the issue. The fact that
tobacco use is extremely detrimental to your health is not the issue either. The
real issue is a matter of whether to uphold the 1st Amendment or
not. The tobacco companies have every right under the clause of free speech to
advertise their cigarettes, and various other tobacco products. Their
advertisements are not racially inclined, they do not “falsely advertise” their
products, etc; so under the constitution they have the right to advertise.
“The advertising-to-sales ratios for
tobacco and alcohol companies are about 6 to 9 percent while the average
American firm has an advertising-to-sales ratio closer to 3 percent” (Saffer
20). As can be seen by this economic statistic, tobacco advertising is extremely
effective. Although it is against the Constitution to ban the advertisement of tobacco
products, the FDA has made some good progress on counter-advertising in the
last few years. They are now requiring certain graphic advertising to be placed
on all cigarette packs and various other advertising mediums:
Cigarette packages will now carry one vivid color
image and one of these warnings about the consequences of smoking: . . .
"Tobacco smoke can harm your children"; "Cigarettes cause fatal
lung disease" . . . "Cigarettes cause strokes and heart
disease"; "Smoking during pregnancy can harm your baby" . . . "Tobacco
smoke causes fatal lung disease in nonsmokers"; and "Quitting smoking
now greatly reduces serious risks to your health."
The warnings, which must be in place by September
2012 . . . At least 50% of the package will have to be covered. In addition,
the warnings will have to cover at least 20% of a cigarette ad. Each warning
will also have a phone number -- 1-800-QUIT-NOW -- that smokers can call to get
help if they want to quit. (Young 1)
The FDA claimed that
the new warnings are an effort to simply help make certain that smokers “know
exactly what risk they're taking” (Young 1) when they pick up a cigarette. Just
as the advertising of the cigarette companies is protected under the
Constitution, counter-advertising is as well.
Our Constitution was written for a reason, and all of the
Amendments that have been made to it are also extremely important. If Congress
were to ban the advertisement of tobacco products, even though it is dreadfully
harmful, where would it stop? As much as I detest tobacco use, I love my
freedoms even more. We would eventually end up in the same situation as all the
nations that are ruled by dictators; a nation devoid of freedom. I believe I
will gladly settle for the lesser of the two evils; to be honest, there is not
much of a contest in my mind.
Centers for
Disease Control and Prevention. “Smoking-Attributable
Mortality, Years of Potential Life Lost, and Productivity Losses—United States,
2000–2004. Morbidity and Mortality Weekly Report 2008;”. Cdc.gov. 2011. Web. 26 April 26, 2012.
McGinnis J,
Foege WH. “Actual Causes of Death in the United States”. Journal of American Medical Association. 1993. Web. 26
April 26, 2012.
Saffer, Henry.
"The Control of Tobacco Advertising and Promotion". New York: Oxford
University Press. 2000. Print
Young, Saundra. "FDA reveals bigger, graphic warning
labels for cigarette packages". Cnn.com.
CNN News, 2 June 2011. Web. 26 April 26, 2012.